As a well known artist in Downtown Los Angeles Community, Matthew Blackwell's needed an online showcase. Cleanliness & simplicity were the best approach to highlight his vibrant body of work.Web Design & Development, Logo
Civitas GES is an International student and faculty exchange service company focusing on travel to Cuba & Iran. The brand is serious enough to attract investors yet fun enough to keep the interests of students & faculty alike.Web Design & Development, Logo
Romp, LA is a high profile indoor play facility for children located in the heart of Hollywood, California. Redesigning the website & marketing collateral helped to attract a more youthful clientele.Web Design, Email/Print Marketing Materials
Titties 4 Kitties, T4K, a Non-profit startup based out of San Francisco, markets towards Alternative Women who want to raise awareness and fundraise for No-kill shelters across the United States, while expressing themselves through provocative art. Images are for comp reference only. Project still in production phase.UI Design, Logo
Join the Wedding is a passion project for Digital Synergy. Created a wedding website that not only allowed soon-to-weds the chance to create their own online wedding site but doubles as a planning manager.Branding, UI/UX Design, Animation, Copywriting
Medbox, Inc. is a leading pioneer in high-tech medical-dispensing machines & software technology in the ever rising Cannabis Pharmaceutical Industry of the United States. This ground-breaking company needed a brand that sustained its strength during the fast pace in which the industry is expanding.Logo, Print Marketing
Isidora Designs is a home-based hand made bag company that allows customers to design their own bags. The brand is youthful & free-spirited. The user interface was designed to streamline the customization process enough so that the user designs their product quickly but also having fun.Print Marketing, UI Design
Central Basin Municipal Water District is a public agency that handles the purchases of imported water from the MWD of Southern California. With over 100 years of history behind them, their corporate reports fused the history of their brand with the modernization of their outreach.
Comprehensive Annual Financial Reports (CAFR): '12, '10, '08, '07
Fiscal Year Budgets: '11, '10, '09, '08
Poinex Moving Services is a one stop shop for relocation services based out of Canada servicing Ontario, Québec & Canada's capital Ottawa. Opt-in features were the main goal in this redesign. Allowing the customer to gain access at any point during their website experience.Web Design
Tasty Tay's is a Shanghai-based food delivery service specializing in California-style Western food. The illustration and stickers were created to casually expand the client's customer base while they test out new products & menu items.Logo, Illustration, Sticker Design
China Poblana, a concept Mexican Restaurant in Rahway, NJ, wanted to test the local market for a Chinese Mexican Fusion restaurant. The menu & logo have a modern approach to an age old Mexican subculture targeted towards bilingual consumers.Logo, Menu Design
Ludis Hair Extensions started off supplying hair extensions & accessories to a an exclusive clientele. As their popularity grew they help but to expand their client base to all who were interested. Their site not only allows customers to interact with the company easily it also has an extensive backend that helps manages orders & inventory.UI Design, Web Design
Themeworld Consultants wanted a logo that represented luck, strength & versatility in the Thai market. With the fluidity of the lines & the fish representing good fortune the idea of the Company expanding beyond expectations was the theory behind this design.Logo
The Foote Group, the first strategic communications firm founded & headquartered in China, requested a modernization of their classic logo. After dealing with numerous designers, that failed to meet their vision, they came to me. Through open communication, we resolved their design challenge.Logo Redesign
IMVU is a Virtual Social Network specializing in customizable avatars. Their wide range of user demographics makes for an infinitely unique experience throughout their “metaverse”. Having multimillion users, they keep their marketing fresh and current within the app and their online based platform.Promotional Art, Social Media Art
Kim Kardashian, the well known TV personality, created her very own Emoji based App. It includes artwork mimicking events from her show, personal life, and pop culture. Designs were based on actual outfits she has worn or designs she curated herself.Emoji Designs
In the 6th Grade, my mother just opened her Day Care business & After a few days of pitching my ideas, she finally broke down & let me design her business cards. It was at that moment when I got my first thrill of the design process. I totally nailed it all while using Microsoft Paint. I hit the ground running after my first "gig" and haven't looked back. Been in the Design field for 13 years, and the hunger has only grown stronger. The game is always changing and I'm always ready to play.
November 2013 - Present
Consultant / Freelance
Advised on branding direction for local & international markets. Created UI design for a community-based website of a startup non-profit organization. Increased site traffic through site designs, content enhancements & Email/ Web/ Social Media Marketing. Customized Emojis for use in Mobile Apps. Clients: Kimoji, IMVU, Civitas GES, Foote Group, Romp, T4K.
December 2011 - November 2013
Directed both local & offshore resources for website development, content production, print design & social media campaigns for 6 clients simultaneously. Maintained brand consistency through a wide scope of social media platforms. Reserved a positive & motivational working environment. Clients: Medbox, Inc, Special Forces Gear, Central Basin MWD.
September 2009 - December 2011
Improved the creative & development teams’ workstream to meet complex client demands. Created logo & design brands targeting various demographics. Produced over 80 vector animations for use in web marketing platforms. Co-lead graphic design team for entire span of marketing materials including award-winning financial reports. Clients: Central Basin MWD, Join the Wedding, Master Copy Print, CannaMedbox, Isidora Designs.
January 2007 - September 2009
Developed email strategies for multi-touch marketing. Executed print designs for clients’ promotional materials including brochures, package design, invitations, stationery, showcase displays, event presentations, & ads. Created & implemented numerous solutions for website development, from early design stages to final code implementation. Clients: My Wall Buddy, Meredith Monk, Prescription Vending Machines, Poinex, Citrus Depot, West Coast Awnings.
December 2005 - December 2006
Better Home Plastics
Implemented & maintained quality of guidelines required by clients for their prospective lines of kitchen & bathroom products. Communicated with multiple vendors from both the US & China to verify production requirements. Restructured internal digital file system for increase workflow. Clients: Macy’s, JC Penny’s, Big Lots!, Dollar Tree, Family Dollar.
January 2005 - December 2005
Managed the production process for award-winning book Series. Performed press approvals for 8 level book series. Held bi-weekly management meetings with production team to discuss project statuses & to explore new techniques for producing higher quality layouts while increasing production efficiency. Publications: Keep on Reading!, Word Explorer.
September 2004 - January 2005
Produced a variety of educational materials used by public & private school districts in major US cities for students grades K-12. Finalized black/white, 2-color & 4-color files for print & web publishing in a fast-paced, large business environment. Publications: Measuring Up!
August 2000 - June 2004
Bachelor of Fine Arts
Graduated from UMass Lowell majoring in Graphic Design. Achieved National Dean's List in '04 & '02.
Have been fortunate enough to work on some award winning projects. The below are awards honored to publications I have had the privilege of being a part of.
Currently accepting select design opportunities.
Besides being such a hard worker and a pleasure to work with, Veronica is a take-charge person who is able to present creative ideas and communicate the benefits clearly. She has successfully spear-headed several major design projects for our company that have resulted in clients giving us more work. She is extremely dependable, organized and someone I can rely on 100%!Glen Andrade
CEO Digital Synergy
I looked for someone to design my website for quite a while, to meet my specific needs. As an artist, I always have images going up, changing, as well as information for exhibitions and sales. Veronica not only surpassed my needs and expectations, but did so with within my budget. While working on the website, she actually took the time to meet in person to talk about different options, and explain things that were unclear to me.Thanks Veronica!Matthew Blackwell
Veronica is an exceptional designer and developer. She has an uncanny ability to take her client's ideas from vision to creation with exceptional talent and creativity. Her ability to deliver on time and on budget with cutting-edge style is why I look forward to working with her on all of my projects from now on.Dairo E. Moreno
Founder/CEO Civitas GES